Management Dissertation案例：消费者态度

小结

本dissertation着眼于英国消费者对电动汽车的态度和看法，旨在了解该行业如何管理和鼓励这种变化。

Electric Cars: Investigation into consumer attitudes in the UK car industry

(Title)

Abstract

Since the early 1900s global car ownership has continued to climb at accelerating rates. However, concerns about environmental and depleting fossil fuels are forcing manufacturers to look at alternatives to the combustion engine. This thesis looks at the attitudes and perceptions of consumers in the United Kingdom of electric cars and aims to understand how the industry can manage and encourage this change. As a new technology, this thesis believes that it is appropriate to return to a generalised view of consumers, rather than a focused view of consumers by the current auto industry. Following a review of literature in the field and an in-depth survey aimed at those who are likely to take an active interest in the topic, extensive analyses is produced, identifying a number of significant findings that may hinder or encourage the growth of electric vehicles in the UK.

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1. JK Essay-Dissertation Sample-ELectrical Cars_Investigation into consumer attitudes in the UK car industry.pdf